Running a small business isn’t easy. There are so many things to get done on a daily basis, and then there is the never-ending list of other ventures that you want your company to explore but don’t have time for. Fortunately, we can help with all aspects of marketing! We have laid out some marketing ideas your small business can tackle.
Start Small with Social Media
The most obvious way of growing awareness for a business is by using social media sites such as Facebook, Instagram, and Twitter. Having a social media presence is a great way to connect with consumers, however, it can be extremely time-consuming to run multiple accounts. There are certain businesses that would benefit from the use of social media sites, but in order to remain competitive and grow sales, they may need to start small by using a single account for all business ventures. A simple Facebook page or Instagram profile is an excellent way of increasing awareness.
Another marketing idea for a small business is to take advantage of is an advertisement. When it comes to online advertising, Google AdWords is an inexpensive and easy way for a business to start running advertisements. A small business will be able to choose certain keywords that they want their ads to show up for when people search for them online. This type of strategy can help drive consumers directly to your website.
Search Engine Optimization
In order to bring in new customers, a business needs to make sure that they are easy to find. Search engine optimization (SEO) is an excellent way for your website to be found online by consumers who are looking for products or services. There are many guides online that you can follow to optimize your website for SEO.
Even if the business is operating online, it doesn’t hurt to get your name out there the old fashion way. Print advertising is an effective way for small businesses to construct their brand and grow sales. A simple flyer or coupon can be placed in local newspapers or shopping centers and can help increase awareness for your company.
Free Samples or Trials
Another marketing idea is to have free samples of your products available for customers to take and try out. Being able to give consumers the opportunity to get a chance to experience what they will be purchasing goes a long way in increasing sales.
One good marketing idea for a small business is to set up a friendly competition between other businesses in their industry. If a business is having issues with brand recognition, then they can try setting a competition in which customers are able to vote on who the best product or service is by purchasing from that company’s website.
With a small marketing budget, it can be hard to figure out which ideas you should try. You’ve got options! Whether your goal is increasing website traffic or social media engagement, there are plenty of low-cost ways to reach more potential customers. We hope you enjoyed these six tips for how you can use these free marketing methods to grow your business—without breaking the bank. The best thing about these strategies? They work on any size budget and with every kind of product or service that could benefit from some exposure (local restaurants, pet groomers, local businesses). Which one will you give a shot first?